What Is Business Intelligence? Definition And Importance For The Company


This Business Intelligence profession relies on data and turns it into a business prospect from the company or client that employs it. However, is the role that simple? Is he just a person who understands data and is literate about business or does he have special abilities that can advance his business?

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To find out, see the explanation that will be described by rzmarketingjr below. In this article, we will explain the description of the business intelligence job and the things in it.  

What is Business Intelligence? 

The term business intelligence itself can refer to a profession and also refers to an activity carried out by a company. This position is a position for people who are looking for ways and methodologies to analyze information about a business, as reported by Educba. Unlike the case with Robert Half who argues that, the results of the analysis carried out on this business data will later become a reference in working with other staff.

Just like other positions, this position is quite important in a company. The reason is, they will be the ones who determine the direction and business strategy of the company. Just the wrong strategy, it can mess up the business plans that have been set by the company. Therefore, business intelligence is also often called a business tactician. However, they are different from business analytics. If business analysis is just analysis, people who work in this position should be able to describe the results of the analysis.

So Business intelligence is a role in the company that is responsible for finding methods of analyzing information related to the company's business. A business intelligence relies heavily on data to be able to perform analysis and then convert it into a new opportunity or breakthrough to develop the company's business. This huge responsibility makes business intelligence have an important position in a company.

In practice, business intelligence is often equated with a business analyst. Both are equally important but have fundamental differences. Business analysts only have a task to the extent of analyzing data, while business intelligence is required to present the results of the analysis.

Business Intelligence Jobs and Responsibilities


There are several responsibilities and duties that must be carried out by people who have this profession. Here are some of them. 

1. Make data analysis

People who work in this profession must be able to work closely with a team of engineers to perform business data analysis. Analysis is needed to advance the company in terms of data utilization.

In addition, they must also establish their own policies and procedures regarding the use of this data analysis. In order to maximize this, a Business Intelligence must be able to do well and be able to manage time.

2. Observation and evaluation on business intelligence

They must also be able to evaluate and view the data thoroughly. Any recent issues regarding business should not be missed at all. they must also be able to generate profits from existing data into an insight or recommendation for the company's business development. So that later the business results obtained will be maximized and profitable.

3. Develop intellectual business data analysis

Next, a Business Intelligence must also have the ability to understand how to develop data and analyze business data. Sitting in this position requires someone to be able to assess the business data analysis process carried out by the company. If it feels bad, there's nothing wrong with the process being repaired.

4. Data processing

Not only good at analyzing business data, people who work in this position must also be able to collect that data in an easily accessible place and be able to manage time as well as possible. The data that has been obtained must also be stored in a safe place, known only to the company crew. So that data can be kept confidential.

Is Business Intelligence (BI) Important for Companies?


As mentioned in the previous point, business intelligence is an important position in the company. This conclusion is not without reason. There are several things that make the presence of BI very important in the company. Here are the details:

- Companies must be aware of their performance and accomplishments throughout a specific time period. In this instance, BI aids businesses in concentrating on the key goal.

- Early detection of problems in the company's operations is necessary to prevent them from growing and making them more manageable. This is the task of business intelligence, which is to provide an explanation of the company's performance problems.

- Companies have data, but it cannot be utilized optimally without the presence of Business Intelligence.

Those are some things about this job that you need to know. I hope you found this post useful and helped you learn more about business intelligence.

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